In the 1920s, Charles Adams held a city-wide contest to name his new Boston hockey team.
Because the colors of his Brookside Department Stores were brown and yellow, he insisted that the team wear those same colors.
He also wanted the team to be named after an animal known for its strength, agility, ferocity, and cunning.
The public contest came up with the Bruins, meaning a large, ferocious bear.
