Because the lyrics in the Kingsmen’s 1963 recording of the song “Louie, Louie” were unintelligible, people thought they were dirty, and although they weren’t, a U.S. congressional investigation assured the song’s enduring success.
Since being sold by its author, Richard Berry, for $750 in 1957, “Louie, Louie” has been recorded by nearly one thousand different performers and sold an estimated quarter-billion copies.