Why don’t you see the Chiquita Banana girl on TV much anymore?

For the same reason you don’t see the Frito Bandido anymore.

These character trademarks were staples of TV commercials of the 1960s. They were popular with Anglo American audiences but offended many Hispanic Americans.

The Fritos corn chip bandit suggested a sterotype of Mexicans as sleazy criminals. The Chiquita Banana girl made Latinos seem silly and childish.

As Hispanic Americans came of age as a political force, they were increasingly vocal in objecting to such stereotypes.

About Karen Hill

Karen Hill is a freelance writer, editor, and columnist. Born in New York, her work has appeared in the Examiner, Yahoo News, Buzzfeed, among others.

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