For those people born after the post–World War II baby boomers, advertisers have created labels to define their targets.
Within that industry, those born between 1964 and 1983 are known as Generation X.
Echo boomers, or the children of the baby boomers, were born between the late 1970s and the early 1990s. Generation Y’s members are the children of Generation X and were born after 1983.
The confusion lies in the use of the word generation by advertisers and the media.
For marketing purposes, an echo boomer can also be part of both Generations X and Y.
Historically, a “generation” of humans was defined as the average interval of time between the birth of parents and their offspring, in other words, about twenty-five years.
