How Did FIAT and ALFA Get Their Names and Where Did the Famous Italian Automobile Brands Come From?

FIAT, or Fabbrica Itailana Automobili Torino, was formed in a 1903 takeover of Ceirano, which had been founded in 1901 to make cars under Renault licence using a deDion engine.

Ceirano’s assets included a racecar driver named Vincenzo Lancia.

In a similar 1910 move, a group of Milanese businessmen took over a factory set up to produce Darracq 4-cylinder taxicabs.

how did fiat and alfa get their names and where did the famous italian automobile brands come from

This group was called Anonima Lombarda Fabbrica Automobili, or ALFA.

About Karen Hill

Karen Hill is a freelance writer, editor, and columnist for Born in New York, she loves interesting random facts from all over the world.