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You are here: Home / Language / Where Did the Phrase “That’s the Sixty Four Dollar Question” Come From and What Does it Mean?

Where Did the Phrase “That’s the Sixty Four Dollar Question” Come From and What Does it Mean?

April 3, 2020 by Karen Hill

In 1941, Bob Hawk emceed a radio quiz called Take It or Leave It.

Chosen from a live studio audience, the contestants went through seven levels of difficulty, starting at $2 and culminating with a chance at $64.

The show’s success inspired a dozen imitators, but the original gave us the expression that stuck: “That’s the $64 question.”

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Filed Under: Language

About Karen Hill

Karen Hill is a freelance writer, editor, and columnist. Born in New York, her work has appeared in the Examiner, Yahoo News, Buzzfeed, among others.

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