Where Did the Phrase “That’s the Sixty Four Dollar Question” Come From and What Does it Mean?

In 1941, Bob Hawk emceed a radio quiz called Take It or Leave It.

Chosen from a live studio audience, the contestants went through seven levels of difficulty, starting at $2 and culminating with a chance at $64.

The show’s success inspired a dozen imitators, but the original gave us the expression that stuck: “That’s the $64 question.”

About Karen Hill

Karen Hill is a freelance writer, editor, and columnist. Born in New York, her work has appeared in the Examiner, Yahoo News, Buzzfeed, among others.

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