In the 1960s, Reuben Mattas, a Polish-born American from the Bronx, was struggling to sell his quality ice cream when he took note of the popularity of all things Danish modern.
He decided to tap into the fad by putting a map of Denmark on his cartons and calling it Haagen-Dazs.
Of course, there’s no such Danish word as Haagen-Dazs, but this inspiration of marketing genius became a billion-dollar idea.
Although the company name Häagen-Dazs doesn’t mean anything, they make lots of yummy ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt.
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